Thursday, November 6, 2014

Victoria's Secret Has Changed Its "Perfect Body" Slogan After A Body-Shaming Backlash

On their website, its “The Perfect Body” slogan now reads “A Body For Every Body”. But the campaign against the “body shaming” posters is far from over.


In a huge victory for body-positive campaigners, Victoria's Secret appears to have changed its latest advert tagline to reflect a more inclusive, healthy message.


In a huge victory for body-positive campaigners, Victoria's Secret appears to have changed its latest advert tagline to reflect a more inclusive, healthy message.


victoriassecret.com


The original advert had "The Perfect Body" printed in the middle of 10 slim models: It now reads "A Body For Every Body." According to Victoria's Secret's official website, it now looks like this:


The original advert had "The Perfect Body" printed in the middle of 10 slim models: It now reads "A Body For Every Body." According to Victoria's Secret's official website , it now looks like this:


victoriassecret.com




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from BuzzFeed - Breaking http://ift.tt/1sjdW3L

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