Zoe Sugg spoke to BuzzFeed News about success, taking a break to escape trolls, and the pressures of being a role model to millions.
David M. Benett / Getty/Zoella/Instagram
This is Zoe Sugg, aka Zoella. She is arguably one of the most marketable people in Britain right now.
The 24-year-old made her name creating make-up tutorials and offering shopping advice from her bedroom in Brighton.
In the five years since she uploaded her first video, she has secured a two-book publishing deal, launched her own beauty range, landed a presenting gig on the BBC, and created one of the most popular YouTube channels in the world.
Matt Alexander
She is held in the same esteem as pop stars and actors by her young fans, who hang on her every word.
Her two YouTube channels have a combined 8.5 million subscribers, more than One Direction and Coldplay put together and 2 million more than Beyoncé.
She also has 2.4 million followers on Twitter, over 1.8 million fans on Facebook, and 3.2 million subscribers on Instagram. Her blog reportedly receives 6.8 million views a month.
Matt Alexander
And yet if you are over a certain age you've probably never heard of her.
That though seems certain to change as brands and the mainstream media in Britain finally wake up to the YouTube phenomenon.
Sugg's squeaky-clean image makes her the perfect YouTube ambassador, but she told BuzzFeed News that there is significant pressure in being a role model to millions of impressionable fans, and there are days when the trolls get the better of her.
"It’s definitely quite a pressure," she said. "It’s not something I set out to do or that I’ve ever thought would happen."
vine.co / Via youtube.com
from BuzzFeed - Breaking http://ift.tt/1sKdbTO
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