Tuesday, April 12, 2016

People Are Having A Ton Of Problems With The New Starbucks Rewards

There are missing stars, broken apps, and a whole lot of complaints.

A few months ago, Starbucks announced changes to its rewards program, which was met almost immediately with a ton of criticism from customers.

Instagram: @starbucks

Under the old program, customers got one "star" per visit, therefore rewarding frequency over money spent. But the new system gives customers two "stars" for every dollar spent, meaning the company is now rewarding high spenders.

Instagram: @starbucks

Despite the backlash, the company sent an email out to rewards program members last week informing them that the changes would occur on Tuesday.

"Any rewards you've already earned will carry over and any stars you had in your account will be multiplied by 11 to reflect the program change," the company said.


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from BuzzFeed - USNews http://ift.tt/1Sx8LcG

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