The department store announced it would stop selling her clothing line last week due to lagging sales.
A spokesperson for Nordstrom previously told BuzzFeed News the brand was cut due to lagging sales, saying the company carries “thousands of brands” and makes “buying decisions based on performance.”
“Each year we cut about 10% and refresh our assortment with about the same amount,” a Nordstrom spokesperson BuzzFeed News. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
The brand's removal from Nordstrom follows efforts by the #GrabYourWallet campaign to boycotts businesses the Trump family profits from.
Shannon Coulter, who founded #GrabYourWallet, told Racked she had noticed a major drop in Ivanka Trump stock at Nordstrom.
In the month of December, the number of Ivanka Trump items stocked at the department store chain dropped from 71 to 48. In January, it dropped from 43 to 26.
“I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well,” Coulter told Bloomberg.
Nordstrom
Nordstrom isn't the only store that has recently cut the first daughter's collection.
Within days of Nordstrom's announcement, Neiman Marcus, Belk, Jet, and ShopStyle all said they would stop selling the line as well. Shoe retailer shoes.com cut the brand in November.
And brand inventory appears to be on the decline at other stores as well. Coulter previously noted that the Macy’s website had 90 Ivanka Trump items listed, all heavily discounted.
The Macy’s website now lists 44 Ivanka Trump items in stock.
Neiman Marcus
from BuzzFeed - USNews http://ift.tt/2kIbUym
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