From their bedrooms to the BBC.
Joe Sugg and Caspar Lee are two guys in their 20s who share a flat together in London. They are also members of an exclusive group of YouTube superstars who are breaking through into Britain's mainstream media.
The pair, with a combined age of just 42, have a larger potential reach than many TV programmes. They, and their peers, are now how younger audiences are now consuming media.
In numbers:
Sugg, 22, has 2.7 million subscribers on his YouTube channel, 1.15 million fans on Facebook, 1.2 million on Twitter, and 1.4 million followers on Instagram.
Lee, 20, is about to hit 3 million subscribers on YouTube and two million followers on Twitter.
Last week, it was announced Lee and Sugg will guest-host a Radio 1 show on Sunday evenings, along with other online personalities.
The pair seem ready to cope with their meteoric rise, having placed what appears to be an extremely diligent talent agency in charge of their media appearances.
So let's take a look at the two men changing the way presenters are being discovered in the UK.
This is Joe Sugg.
He apparently used to work as a thatcher, and as a result has named his YouTube channel ThatcherJoe.
He is the younger brother of fellow YouTube star Zoe Sugg, who goes by the name Zoella.
from BuzzFeed - Breaking http://ift.tt/1qaGO0C
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