Keeping in line with their "Up For Whatever" marketing campaign, Bud Light appears to have a new slogan on their bottles: "The perfect beer for removing 'no' from your vocabulary for the night."
The image was first posted on Reddit Monday night by user Ghosx9 and then picked up by the Consumerist. By Tuesday afternoon, it started to make waves on social media for the company's apparent tone-deafness when it comes to the role alcohol plays in rape culture.
Along with the gamut of other questionable decisions people make when inebriated.
The beer company's hashtag campaign has gotten them in trouble once before, when they encouraged people to pinch anyone not wearing green or "not #UpForWhatever" on St. Patrick's Day.
After people responded with their own hashtags #UpForLitigation and #UpForThingsIExplicitlyConsentTo, a company spokesperson apologized in a statement.
Anheuser-Busch did not immediately respond to a request for comment from BuzzFeed News.
from BuzzFeed - USNews http://ift.tt/1OAiTW4
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