Thursday, November 13, 2014

The Sainsbury's Christmas Ad Is Absolutely Gut-Wrenching

The annual supermarket Christmas feels competition is possibly getting out of hand.


Here it is. Word of warning: It will leave you a quivering emotional wreck.



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Why is this advert so powerful?


Why is this advert so powerful?


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Because this actually happened.


Because this actually happened .


It didn't happen across all the battle lines – there were still deaths at Christmas – but there was a widespread cessation of hostilities across the Western Front.


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During the afternoon and early evening, British infantry are astonished to see many Christmas trees with candles and paper lanterns, on enemy parapets. There is much singing of carols, hymns and popular songs, and a gradual exchange of communication and even meetings in some areas. Many of these meetings are to arrange collection of bodies. In other places, firing continues.





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