Thursday, September 4, 2014

Gun Control Group Spends Six Figures On Ads Targeting Supermarket Chain

Bloomberg-backed gun control organization Moms Demand Action launched a campaign Thursday to get Kroger’s to change its policies on allowing customers to carry guns at its stores.


Moms Demand Action launched its first ever advertising campaign Thursday to urge Kroger, the largest grocery chain in the country, to change its gun policies which allow shoppers to carry firearms in its stores.


Moms Demand Action launched its first ever advertising campaign Thursday to urge Kroger, the largest grocery chain in the country, to change its gun policies which allow shoppers to carry firearms in its stores.


Moms Demand Action


Moms Demand Action says the ads are running online on USA Today's website, in Ohio print publications, and on a billboard near Kroger corporate headquarters in Cincinnati.


A spokesperson for Moms Demand Action confirmed to BuzzFeed that the ad spend was in the six figures.



Moms Demand Action


Kroger issued the following statement in response:



The safety of our customers and associates is one of our most important company values. Millions of customers are present in our busy grocery stores every day and we don't want to put our associates in a position of having to confront a customer who is legally carrying a gun. That is why our long-standing policy on this issue is to follow state and local laws and to ask customers to be respectful of others while shopping. We know that our customers are passionate on both sides of this issue and we trust them to be responsible in our stores.



Kroger did not immediately respond to BuzzFeed's request for additional comment.




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